TikTok · Sensory experiment
5M video viewsA two-minute sensory experiment
The account’s top TikTok video
Why it matters: Product-centered experiments can reach well beyond the existing follower base.
Short-form video creator
Products don’t interrupt the content. They become the reason to watch.
Diamond turns retail finds, sensory products and everyday objects into fast-paced stories people choose to watch, share and follow.
25.3MTikTok video views107K followers
724KInstagram viewsLatest 28 days
4.8MYouTube views42.1K watch hours
+2.1KFacebook net followersLatest 28 days
Selected short-form work
WATCH THE VIDEOS
Short-form stories built around a question, a discovery or a surprising result.
5M TikTok views2:05
Sensory experiment
Weird Squishy Science Experiment
A two-minute experiment that reached 5 million views on TikTok.
Open full video ↗2.4M TikTok views1:29
Retail discovery
Calling the Secret Store
A phone call becomes the start of a hunt for hard-to-find NeeDoh squishies.
Open full video ↗Sensory DIY1:01
DIY + sensory reveal
Wax Cracking Squishies
A hands-on wax experiment with a close-up look at the cracking and final squish.
Open full video ↗SELECTED ORGANIC RESULTS
From platform analytics · September 2026
TikTok · Five Below
700K video viewsFive Below retail discovery
7.7K new followers from one video
Why it matters: Thousands of viewers chose to follow after watching the retail story.
YouTube · Dollar Tree
536.7K Shorts viewsThe Dollar Tree story
58 seconds watched on average
74.2% average viewed
Why it matters: Viewers stayed for nearly a minute of Diamond’s storytelling.
Figures are from the individual posts named here and in the video cards. Results shown are from organic, unpaid posts.
What brands can buy
THREE PROVEN STORY FORMATS
Each format makes the product essential to the story, with a clear hook, mission and payoff.
01
Retail Discovery
Store hunts, new launches, rare finds, hidden aisles and in-stock moments.
Your product becomes the mission.02
Squishy Science
Tests, comparisons, transformations and sensory experiments with a result viewers wait to see.
Your product becomes the experiment.03
Make It Squishy
Foods, characters and familiar products reimagined as playful sensory content.
Your brand becomes the creative prompt.Audience
PLAYFUL CONTENT. ADULT PURCHASING AUDIENCE.
She Actually Sparkles reaches women and U.S. consumers across multiple platforms—not only the audience behind one follower count.
The audience watches for fun—and uses the content to discover what to buy next.
Who is watching
Cross-platform value
ONE IDEA. FOUR DIFFERENT JOBS.
The creative is adapted for how people actually use each platform—not simply copied and pasted.
Scale, search, missions and viral reach.
Visual finds and send-to-a-friend content.
Adult women, U.S. reach and fast growth.
Watch time, storytelling and evergreen value.
Partnership options
CAMPAIGNS BUILT AROUND THE IDEA
Custom scopes are quoted based on creative, platforms, deliverables, usage, exclusivity and turnaround.
Integrated Hero Video
A product built naturally into an established Diamond format.
Cross-Platform Campaign
Platform-specific cuts for TikTok, Instagram, YouTube Shorts and Facebook.
Sponsored Series Episode
Retail Discovery, Squishy Science or Make It Squishy with the brand inside the plot.
Retail + Product Launch
Store openings, new releases, in-stock discovery, reveals, tests and challenges.
About Diamond
HIGH ENERGY. GENUINE REACTIONS. A CLEAR PAYOFF.
Diamond Stevenson is the creator behind She Actually Sparkles, a fast-growing sensory entertainment brand built around discovery, experiments and DIY. The account reached more than 100,000 TikTok followers within its first few months while growing audiences across Instagram, Facebook and YouTube.
Her content is upbeat, highly visual and family-friendly, with products woven into the curiosity and entertainment viewers already came for.
Brand partnerships + talent representation
PUT YOUR PRODUCT INSIDE A STORY PEOPLE WANT TO FINISH.
For campaigns, product launches, retail activations and representation inquiries, contact Diamond directly.
hello@sheactuallysparkles.com