Retail · Multi-platform
479K combined viewsSporting goods store discovery
TikTok, YouTube and Instagram
A shopping hunt that traveled across three platforms.
Watch on YouTube ↗Creator · Product discovery · Short-form video
I make people care what happens next.
I’m Diamond Stevenson, the full-time creator behind She Actually Sparkles. I turn store finds, new products and hands-on ideas into videos people choose to watch and share.
111KTikTok followers26.3M total video views
1.2MInstagram viewsLatest 28 days
5.2MYouTube views9K subscribers · lifetime views
9KFacebook followers+2.1K in 28 days
Selected work
Watch the work.
Different concepts, the same instinct: create a reason to keep watching.
2.4M TikTok views1:29
Retail discovery
Calling the Secret Store
A phone call turns an elusive product into a hunt with a payoff.
Watch on YouTube ↗5M TikTok views2:05
Hands-on experiment
Weird Squishy Science
A two-minute test that builds curiosity around the result.
Watch on YouTube ↗1.1M TikTok views1:01
DIY + sensory reveal
Wax Cracking Squishies
A hands-on wax experiment that reached 1.1 million views on TikTok.
Watch on YouTube ↗Additional organic results
From platform analytics · September 2026
TikTok · Five Below
700K video viewsFive Below retail discovery
7.7K new followers from one video
Thousands of viewers followed after watching this store story.
Watch the cross-post on YouTube ↗YouTube · Dollar Tree
536.7K Shorts viewsThe Dollar Tree story
58 seconds watched on average
74.2% average viewed
Viewers stayed for nearly a minute of the story.
Watch on YouTube ↗Selected post analytics as reported September 2026. Results shown are organic, unpaid content; combined views are across the named platforms.
Partnerships
Built for the brief.
Original concepts that give the product a natural role in the story.
01
In-store discovery
Shopping missions, new releases, rare finds and retail moments captured on location.
02
Product-led storytelling
Unboxings, comparisons and hands-on tests shaped around a question viewers want answered.
03
Creative production
Original short-form concepts for creator channels or brand-owned use, with scope and rights agreed separately.
Audience
Adult viewers. Genuine curiosity.
Predominantly female audiences on Instagram and Facebook, with strong U.S. viewership on YouTube. Platform-by-platform demographics are available on request.
Who is watching
About Diamond
Creator first. Storyteller always.
I’m a full-time creator based near Indianapolis. She Actually Sparkles grew past 100,000 TikTok followers in three months because people connected with my curiosity, reactions and ability to make everyday finds feel like an adventure.
I create across retail, toys, sensory products, DIY and lifestyle content. The through line is a strong idea, a clear payoff and a voice viewers recognize.
Brand partnerships + talent representation
Have a product or story worth discovering?
For paid campaigns, creative production and representation inquiries, contact Diamond directly.
hello@sheactuallysparkles.com